The term Chikka is defined as a form of interaction that involves chit-chat or what is commonly referred to as small talk in the English language. This colloquial term began as a commonly used word in the Philippines and also in India. However, due to its popularity, Chikka has become the word of choice to describe communication of this nature in Asian communities all over the world. In the Filipino community, Chikka also refers to a pattern of discussion that involves a variety of topics.
Chikka Magazine is an example of a modern Asian magazine that reflects the nature of these light-hearted casual interactions. As a special interest lifestyle magazine it covers a wide ranging topics of interest to both the Filipino American community and Asian American community as a whole.